Facebook is the largest social media platform used today. Over 800 million people access their accounts on a daily basis, ready to entertain themselves, find new products and services, and otherwise meet and socialize with people from around the world. Facebook is used in countries across the world. If you’re ready to learn how amazing Facebook is for promotions and have created a FB page, you need to promote that page to get a large audience. Luckily, promoting the page is fairly simple. Use the ideas below to help.
Involve Your Current Networks
If you’ve already created an email list or use sites like Instagram or YouTube, incorporate these networks into your new Facebook page. You can send an email to your subscribers to let them know you’re now using Facebook. Include a button that allows them to automatically connect with your new page. Don’t forget that Instagram lets you connect your Facebook account (and grow Instagram followers by making a purchase from a company that actually sells followers) to easily, instantly share content with others.
Use Facebook Ads
Running a Facebook Ads campaign is cheap and easy, not to mention beneficial to any type of business out there. Ask any business owner who runs an ad in the past! You can create an ad that reaches people that fit into certain demographics or who meet certain characteristics. For example, you can’t target people who live in a specific country or region of the U.S. or those who fall within a specific age bracket or gender. Creating a Facebook ads campaign is easy to do any time, especially when you’ve released a new product or have another special offer going on that you want to tell the world about.
Provide Great Content
The content shared with your Facebook audience should always be targeted to the genre that you want to reach. Photos should be clear and easy to see and videos should be clear and easy to see and understand. Do not make your audience fight to learn the message that you want to send! So many other pages/businesses upload great content and they’ll just move on if your content isn’t the best. Your audience should know what to expect from your posts. Make sure each post that you create adds value to your timeline. Do not post content for the sake of posting. This can actually diminish the value of your account! Always take the time to post the best content for your audience.
Don’t Forget Offline Promotions
Of course, promoting a website is something that you want to do online since people can easily click over to your site. But, do not assume that offline promotions are not helpful and leave them out of your marketing plans. The truth is, you should always use as many offline marketing techniques as possible to reach more people. T-shirts, car wraps, flyers, business cards, and tons of additional easy offline marketing techniques exist so use them to your advantage.